Social Marketing Strategies to Grow Your Online Sales Part 3

Social Marketing Strategies to Grow Your Online Sales Part 3

5.Display Your Employees and Customers on Social Media

Employees are recognized as people “like me” by your customers. Each employee has their own unique proficiency and they often bring great ideas to the content creation table.  This is auspicious for social media. The content is richer, more well-rounded and generally met with much more engagement. Should your company be filled with employees who genuinely love your brand, then employee social advocacy is a powerful piece of social proof. 

Why? Because employees know your customers. They are on the front lines with them every single day and they speak their language.

A bunch of employees zealous employees, all speaking to customers and talking up your brand, is a great to form connections.

You should also encourage your customers to engage with your brand by posting pictures of themselves with your products, participating in contests, and sharing your content. Keep your audience involved, and they’ll spread your social media outreach for you.

6. Connect With Customers Using Live Video

Streaming live video is an outstanding way to interact with your audience in real time. Platforms like Facebook, Twitter, Instagram, and Twitch allow you to connect with your audience-most importantly, ensure you know where your audience lives before you choose a platform.

Live videos can be used in various ways, which are as follows:

Live coverage

Real-time news stories

Interviews

Product demonstrations

Q&As

Charity events

Behind-the-scenes videos

Should you’re feeling particularly adventurous, you can also explore “VIRTUAL REALITY TOUR” (VR) options and engage with your customers in a whole different way.

Social Marketing Strategies to Grow Your Online Sales Part 2

Social Marketing Strategies to Grow Your Online Sales Part 2

Further to my previous post…

3.Engage on social media

To grow your business on social media, you must get your followers to engage with you. Engagement is the key to selling on social media.

How do you get engagement?

First, you give it.
There’s no way you’ll receive engagement on social media if you are not giving it. I’m a big fan of content curation on social media.

Here’s how it works:

When you share people’s content on social media, tag them.
The people you tag will get notifications that someone just tagged them.
The publisher may post a comment thanking you for the share. That attracts more eyeballs to your business social profile.
Another effective method of getting engagement on social media is to interact with potential customers directly.
A lot of them are currently following your competitors. Follow them. Engage with them.
When you engage with them on social media, that makes them recognize your business. Big win!

4. Keep an Eye on Competitors
This may sound strange, but social media is a great way to keep an eye on your competitors.
It gives you the opportunity to monitor and draw inspiration from their performance. You can see what type of content they’re posting, and how they’re interacting with their followers.
Social media can also help you learn from your competitors. There has to be a good reason your competitors are performing better than you.
Learn their strategies, but make sure you don’t just copy and follow them. What works best for them isn’t always best for you. Instead, tweak their ideas and make them your own.
Competitive analysis on social media is all about learning from the successes and mistakes of your competitors. It’s also useful and important to self-analyze and see where you stand compared to your competition.