by tracy uhodioha | Mar 8, 2019 | Content Marketing
Are you having a hard time securing
visitors and attracting clients with your content marketing efforts? Here are
10 ways that you can growth-hack your content marketing.
- Organise Your Motivational Material
Trust me,
generating new content ideas can take up a lot of time and as well tiring
depending on the number of times you publish content, this is something that
should be a frequent part of your process. It all about coming up with
pertinent ideas that your audience wants to read.
There are a few
different ways you can organise your motivational material:
- Use an RSS reader
like Feedly or Bloglovin’. You can build a list of blogs that you follow, and
categorise them so you can save time. Once a week, go through your reader and
make a few notes of potential blog post ideas if anything motivates you. You
can create a category for yourself like “prospective ideas”.
- Type a few different
keywords into Pinterest and see what other articles appear. If you feel motivated
by any, save them to a private board for future reference. You could call this
“blog post ideas.”
- Like any tweets that
inspire an article idea, then at the end of a day, go through the tweets you’ve
favourited and written them down.
As a writer,
staying organized is vital to your content writing process. This is the more
reason you need a plan for each step for the process. Create time in your
schedule for when you’re going to come up with ideas when you’re going to write
content etc. This implies that you will always know what needs to be done for a
certain article and you’ll always stay or be organized.I would advise you to
make use of Asana or Trello to manage all your project – you can even set
yourself due dates! I love using Trello… So if you are not using a system like
this to keep yourself organised, you’ll never be making the most of your
process.
DID YOU KNOW THAT THE CURE FOR PROCRASTINATION IS THE
HABIT OF DO IT NOW? So should you procrastinate,
it needs to stop. Set a lump of time every day where you do something related
to your content process. Hello! Should
you need anything to “get you in the mood” then go for it! I love inspirational
songs with so much passion and I get my drive from listening to any – you should
know what gives you your drive. Do whatever you need to do to get those
creative juices flowing. Just don’t procrastinate.
The first question
you should ask yourself when coming up with an idea for your blog should be: “would
this make a good blog post idea?” ensure
to write down every idea you have, as you never know what might come of it. You
might not want to create it now, but you could at a later date.
- Write About What You Love
Writing
about what you love to make it less stressful for you. As for me, I’m more
productive when I’m writing about something I love. Knowing what you love and
doing it is always best rather than getting involved with junks that won’t be
readable at the end of the day.
So should
you start an article and the right words aren’t flowing, put it aside and move
unto something else, You Know What? The best articles you will create are the
ones where the right words just flow freely.
Pick the hack
that inspires you and start putting it to work for your business growth in anticipation
for my next edition. Kindly share your thought in the comments!
by tracy uhodioha | Mar 1, 2019 | Social Media Management
Customer satisfaction is a
strong business goal for every brand and a vital key to success – so as a
business owner you don’t just want to keep getting new customers, but you also
want to retain your existing ones. In order words, if your customers are
satisfied, they will most likely to repurchase your products or services.
Inversely, if they are not. Today, I will show you 5 useful customer
satisfaction tips and tricks to always win the heart of your customers.
1 Listen
Paying close attention to your
customers and meeting their needs is key and can be really beneficial for your
brand. NB – “The hearing is not enough.
You need to listen.” How else can you know their needs than from their
feedback? It is epoch-making to gather and process customer feedback to
implement the requested changes and develop your company.
2 Follow Up
Do not ignore your customers
once they finish purchasing your products or services. You want them to keep
knocking at your door, don’t you? Thus, it’s paramount for you to follow up
with them. A simple thank-you via SMS or email can actually put a smile on
their face. You know what? Give that a shot!
3 Social Media Contest
Your customers are often
high-potential buyers who need certain moments to buy your products.
Occasionally, you need to remind them to come back to you. In addition to
sending them SMS and emails, you can also try to retain them by creating social
media contests.
Social media contests are very
easy and fun to do. You can decide to create a photo or video competition that
features your customers with your products and offers attractive prizes to the
winners. Your customers who have repeatedly made purchases from you would most
likely participate in this fun program. You possibly can create this
competition only for those who already own membership cards. Give it a try and
thank me later!
4 Upgrade Your Employee Professionalism
Great customer service should go
in line with great, high-quality communication that puts you in the position of
an expert in the industry. As a business owner, you are expected to guide all
employees to work professionally. Keenly observe how your staff is dealing with
your customers. Ensure to give your employees constructive suggestions on what
they need to fix or improve. Hello! Professionalism is key.
5 A Customer Is More Important
Ensure not to give room for any
issue or problem to overtake your customer and its needs as for its importance.
Should something gets spoiled or broken, don’t put the blame on your customer.
Try to meet their needs and always put to mind that in business it’s a customer
who is the most important. It is always worth going extra mile for customers
and leave them not only satisfied with a solution but delighted by quality customer
service they experienced. Trust me,
customers are always right as far as it’s business. So make them feel important!
Do you know other ways of
maintaining customer satisfaction? Kindly share your opinions and advise in the
comments.
by tracy uhodioha | Feb 22, 2019 | SEO Basics
11. Offer More Payment Options
Alright, your business
takes credit cards. What about Google Wallet payment? Or ApplePay? What about Stripe? WePay?
Now, the
bottom line is all about making sure that you can get paid. Even if you cant
add a lot of payment options at first, you can start by making it as easy as
possible.
Think about
what most of your customers and clients are likely to want in terms of payment
options. As your business grows, continue to stay connected with your
customers, learning what they prefer and ensuring to allow them to make payment
in ways that are convenient for them.
Considering
many changes coming to the world of payments, and so many options available, which
is more reason customers feel they can handle money their way. Empower them to
pay you in a way that makes it easy for them, and you might be surprised at how
much business you end up getting.
12. Using Customer Testimonials as Case Studies
Getting positive
customer testimonials is a great first step towards building your online
reputation as a trustworthy company that provides excellent service and
products. Legions of satisfied customers are considerably more influential than
even the best-written sales copy, so ensure you include effusive testimonials
and reviews from your hardcore brand evangelists gushing about how wonderful
you are. By using customer testimonials in the right way can provide
credibility to give your viewers the extra push they need to go ahead and convert
into leads or better yet, paying customers. These might appear on your product
page, landing pages, pricing page, even your home page.
Comparably, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favourable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. Should your business have any professional accreditations, put the trust signals in front and centre on your site. If you have an impressive list of satisfied clients, ensure your prospect know about it.
I trust with
the effective application of these 12tips to grow your online sales as we come
to the end of this series. Kindly let me know should these tips have been
helpful.
by tracy uhodioha | Feb 15, 2019 | SEO Basics
9. Be Honest in Your Sales Copy
This might seem painfully obvious, but it’s really astonishing to me how many sites write checks their products that can’t cash. Not only is honesty in your copy crucial to your business’ reputation, but it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
This principle also applies to how you position yourself as a
business. Ever come across a site that’s obviously run by one or two people,
but features copy that would be better suited to a multinational enterprise
company? This approach not only makes you look unwise, but it also damages your
brand’s credibility. If you’re a small company, take pride in that and be
upfront about it – many consumers are turning to smaller businesses precisely
because of the more individualized, personal service they can offer. Don’t try
to be something you’re not.
10. Launchrock Campaign(The Fastest Way to Acquire Customers)
Running a launchrock campaign seems to be the best because it
is a popular free service for collecting email addresses of people who want to get
early access to the launch of a new app, service or anything. The unique thing
about Launchrock is that it integrates
social within the subscription process which is a very powerful component that
can be used to turn a regular promotion into a viral marketing channel to help
drive traffic and sales.
NB – After opening a free account with Launchrock you can fully customize their widget and marketing copy and then embed the widget within your promotion page on your site.
The idea behind this
act is to create a giveaway or some other promotion which works on
friend-bring-a-friend and use the social features of Launchrock to make it
viral.
Inform your visitors
and social communities that in order to enter this amazing promotion they need
to enter in their email address on the promotion page. After they enter in
their email address, Launchrock will show them a message and social sharing buttons.
Ensure the message has
a powerful incentive to get your visitors to share the promotion with their
friends. Something along the lines of, “Increase your chances of winning the Xmas
giveaway by inviting your friends to join the promotion”, or “Get 2 friends to
join the promotion and all of you stand the chance of winning a bonus prize,”
should help increase the share rate and thus the number of people that will get
exposed to your promotion. Give it a try and thank me later!
Within Launchrock, you
have detailed analytics on the number of referrals each email brings which can
help you identify the top influences. These influencers can then be contacted
via email and thanked personally for their help in spreading your promotion
which adds a very nice personal touch to your promotion.
by tracy uhodioha | Feb 8, 2019 | SEO Basics
7. Ensure Update on Your Website at Least Once Per Week
Your website is your first point of contact to the world,
therefore, update it at least once a week to push content to your visitors. How
effective is updating your site once per week? To know, check out your website
statistics. Every week you’re going to have a possible number of:
New visitors
Returning visitors
Time on the site
If you update your site once a week, you are sending a new message
to the number of new visitors and returning visitors every week. These are
users that are more likely to talk, like, share, and engage with your
organization should they can connect with your cause on a regular basis.
You can boost your rankings in the results by regularly adding
fresh content to your e-commerce site in the form of blog posts or customer
product reviews.
Your home page banner is the first thing people see when visiting
your site, so start there. Add a new image, headline and link to a page on your
website, blog, event, donation form, service, product, etc. Keep it fresh!
Research has shown that large images increase click-through rates and
emotionally connect users with your organization compared to small, cluttered
ones.
8. Take the Information to Your Customers
Business enterprises have a
better understanding of the demographics that they are working towards but the
need of the hour is to create a perfect profile of a customer who would avail
the product or service that is being provided. A customer profile is a great
way for a company to gauge the needs of the customer. The profile must include
a customer’s likes, dislikes, family background and other important aspects.
It’s rare for customers to visit an online store every single day,
so if you’ve got news to share about product launches or special deals, don’t
be shy. It’s easy to keep your customers up-to-date using tools like MailChimp
to send targeted campaigns based on your customer profiling and order histories
from your e-commerce platform.
The bottom line is NOT to assume that just because you have
identified an audience and then determined the best criteria to select and
reach that audience that your work is done. EVERY campaign you’ll run will
teach you how to do a better job in the future. However, you need to be open to
that feedback and be willing to continually tweak that information to optimize
future campaigns resulting in more and more effective results.!
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