SOCIAL MEDIA GUIDE FOR REAL ESTATE DEVELOPER

SOCIAL MEDIA GUIDE FOR REAL ESTATE DEVELOPER

So today I bring to all “REAL ESTATE DEVELOPER” Social Media guide for the growth of their business. In this post I will be walking you through a few ideas you can use to elevate your real estate social media marketing efforts. Let’s Go.

Schedule Your Content: Cultivating the attitude of scheduling your post save you more time and gives you the opportunity to get other things done. Your time is valuable, do not waste it. NB – Every spare time you spend creating social media posts could be better used in meeting potential buyers and sellers. The idea is scheduling your content in advance. Choose a day that you feel is convenient to create and schedule your content for at least two weeks, by doing this, you would have saved yourself the stress of posting every 45mins per day and also stay focused on other of your activity.

Post Relevant Content: Give your readers useful contents, not sales materials. Give them engrossing reasons to return to your site. Always write about what they find interesting, provide insights into the local market and share news about the neighbourhood you serve in the form of ebooks, graphics and guides. Trust me, people love following experts that help them.

Use HashTags: Always use hashtags and use them wisely. Hashtags can be great when they’re used to organize relevant and helpful information. Ensure to always use trending hashtags thereby exploring the various hashtags in real estate social media. By doing this, you sure will get your post to be seen by more audience and possibly get new followers.

Engage Your Audience: It’s important to get your audience engaged. Should you observe you aren’t seeing much engagement or your posts ain’t getting responses, give asking questions a shot which will serve as a call-to-action. You can open the floor, but ensure to provide in-depth answers that are more than adequate. Sharing what you know and teaching others wouldn’t be a bad idea! I will also advise you to provide a chance for a multi-sided conversation to emerge.

Build Up Trust: Building trust with your clients is key in business. If you publish infographics, write articles, share blog posts, and offer free information to help your clients, they’ll definitely begin to trust your expertise.  Offering free advice without pushing your services is an easy way of building trust. Ines Hegedus-Garcia @ines works in Miami and often posts about local events, real estate advice and other information where clients would take an interest.

I trust this guide to be of great help to your business. Which of these guidelines will you want to first try? Let us know in the comments

HOW TO USE INSTAGRAM FOR YOUR BUSINESS STRATEGY

HOW TO USE INSTAGRAM FOR YOUR BUSINESS STRATEGY

Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Each post by a user appears on their followers’ Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their followers can view their posts.

Instagram can possibly be mysterious for business owners. If you are not a celebrity, the tendency of not been known on Instagram is high. As true as this can be, I’m very sure you’re not looking to get popular; rather you want to build a solid presence on the platform in order to engage and connect with your target market. This article will walk you through how to use Instagram to do just that. #FollowMe!

HASHTAGS

Aside from your image, your hashtags are the most paramount element of your post. Whilst captions help you tell the story behind your image, your hashtags allow you to get your image(and caption) seen by those outside your current domain of followers. It also helps when users search for relevant industry-related hashtags and your post shows up as one of those…

NB: Use popular hashtags that have the best chance of getting searched for(e.g., #wcw #tbt #tgif #love etc). Use hashtags that can attract new followers. For instance, #followme, #follow4follow, and #follow.

Ensure to use at least one hashtag on each post. Research has it that, engagement is highest on posts that have 11+ hashtags.

YOUR IMAGE SHOULD BE IN LINE WITH YOUR BRAND’S VIBE

Why most brands are successful is because they pay careful attention to how their images represent and contribute to their brand’s identity.  They seem to have an umbrella theme to their images for which the theme is closely related to their all-inclusive company image.

Take Starbucks, for instance, whose company mission statement is as follows: “[T]o inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” Their Instagram posts support this statement attractively, offering up inspirational and heart-warming images and videos. They use their images to further their mission and story. NB; Check out their Instagram page on the above link and learn from them.

HONE YOUR PROFILE

It takes not much time to properly hone or optimize your Instagram profile, and this can have an outstanding impact on how many people click through to your site talk more of how they see your brand.

NB: See that your images and description get along well with your brand’s vibe.

Make sure to add a link referring your visitors back to your website.

Always use your company logo somewhere in your profile to enable your users to know it’s the official profile for your company.

Should you have a local business, ensure to add your physical location.

The consistency of your images and other content with your other social media properties is key.

Add one brand specific hashtag to you’re your profile so users know it ‘belongs’ to you.

Use your bio to clearly communicate what your brand is about, and to also attract users to click through to your site.

INSTAGRAM Ads

Instagram gives room for all business to advertise on the platform. Have it in mind that you need a Facebook account to create an Instagram ad; ads can only be created in Facebook ad creation or Power Editor.

Instagram ads give your business the opportunity of its organic posts to reach as many people as possible for which may possibly attract new followers, leads that may convert into paying customers. This may be worth trying for your business!

GROW YOUR FOLLOWERS

The secret to increasing your followers is really simple: lasting engagement naturally leads to followers. This is to say, consistency in posting engaging, compelling and relevant images, makes you grow your followers organically.

NB: Did You Know? Quality beats quantity! Polish your account to leave only the best images. Trust me, no one wants to follow someone or a brand with thousands of pointless contents.

Ensure to add a relevant and compelling caption. Doing a call to action within your caption is a great way to increase engagement. e.g., Ask questions in all your posts so as to keep your visitors engaged.

Consistency is Key! So be consistent. Know who you’re posting for(your audience) and why you are posting (purpose).

Engage in your own photos and on other people’s. As people see that you’re regularly interacting, they’ll be more likely to follow you.

Promote your Instagram account everywhere: to your email subscribers, on your physical marketing materials and to your other social media fans and followers.

POST ENGAGING CONTENT

It is very important that you engage your audience with compelling content that leaves them with no option other than to hunger for your post. Make hanging up your strategy and monitoring which formats get the most engagement. take for instance some popular post ideas:

User-submitted photos/User-generated content(UGC)

Sneak peek of new products

Simple image quotes created using a tool like Canva

Short product demos or tutorials

Holiday-themed images and videos

It’s paramount to consider which strategies are most likely to get your photos liked and commented on even as you decide on what to post.

Here are a few numbers of strategies that can help you get to the highest levels of engagement:

Human faces (do not operate like a robot)

Track the real customers using your products

Light colours are always preferable to dark colours in terms of getting likes and as well comments

Did You Know? Photos tend to perform more than videos! It’s also not a yardstick for you not to post videos

High-quality image background space get you more engagement

FOLLOWER OTHER PEOPLE

Should you are not a well-known brand, there’s no way can get away with following other people back. Not only should you follow your followers back, rather be on the lookout for new users to follow. Few strategies you can use to find worthy followers are as follows:

Search for companies or people you know using Instagram’s search bar

Do a Google search for influential users in your industry (e.g., “social media” + Instagram).

Follow influencers in your industry. A tool like Keyhole will allow you to search users and posts by hashtag, and sort the results based on the number of likes they have received

Follow users who are following influencers in your industry.

Use a tool like gramfeed to easily search Instagram for people, places and photos.

Search for industry-related hashtags. This is perhaps the most effective strategy for finding targeted users to follow in your niche.

Conclusively, I suppose these strategies above have been able to motivate you to start making use of Instagram as a part of your marketing strategy, or to increase your present investment in the platform.

Kindly leave your best tips in the comments below!

HOW TO DIVERSIFY YOUR  CLIENT BASE

HOW TO DIVERSIFY YOUR CLIENT BASE

It is key for your business to reach a broader audience and by so doing, you will attract a new kind of buyer which makes you more resilient and profitable. In this post, I will give you a few strategies to diversify your audience and expand your reach. Let’s Go!

Assess Your Business

Ensure to take a candid look at your operations, marketing tactics, website, etc. Find out should there be any wrong attitude you are displaying that has been pushing away your customers from your business. NB – “YOUR ATTITUDE DETERMINES YOUR ALTITUDE.”

Conducting a thorough analysis and review of your entire business as a whole has proven to be paramount. The possibility of turning off millennials should you don’t have a website or social media presence is high. This is the more reason for assessing or evaluating your business is relevant.

     Reanalyze Your Products

Starting an entirely new product or simply modifying your present core product is one great way to attract a new demographic. For instance, over the years the NFL has been trying to attract more women and finally found success largely via mechanizing, as well as offering every necessity. The right approach to expanding your products or services is to develop apps and use gamification tactics which typically has proven to be an online marketing technique to encourage engagement with a product or service.

     Networking

Ensure your focal point to be on networking. According to Ronald Burt, he said, “Instead Of Better Glasses, Your Network Gives You Better Eyes.” Did You Know? Personal connections are a great way to increase your audience. The tendency of someone to forget an email is highly possible, but it is much harder for someone to forget you, especially if you make the right impression.  “Most of my business comes through referrals. Each successful client is a link to another potentially successful client,” says Sharon Kraun. This is exactly what you get when you network rightly. So take every opportunity you have to talk about your business because people can’t support what they don’t know about.

     Accept Your Competition

Fighting your competitors has and can never be the right approach to succeeding in business rather working together can often be much more efficient. In business, you face a lot of setbacks, and you have to keep pushing yourself to grow.

When you recognize your competitors are better than you, don’t settle for being envious or angry. Use their superiority as a goad to improve your own operations and strategy. Learn from what they do better and find ways to match or surpass it.

     Public Relations 

Ramping up your public relation is one strategy to be productive in business. In public relations, your only expenses are generally phone calls and mailings to social media. So publicity is more effective than advertising. Publicity has greater longevity than advertising. NB – “An article about your business will be remembered far longer than an ad.”

I suppose you have gained from today’s tips? Now, it’s your turn. Kindly let us know your thoughts in the comments!

TIPS TO BOOST YOUR INSTAGRAM ENGAGEMENT.

TIPS TO BOOST YOUR INSTAGRAM ENGAGEMENT.

Instagram is one of the biggest and busiest social media platforms. Research has it as of 2018 that it boasts more than a billion monthly active users, half of which are active on a daily basis!

Yet it’s not just the colossal audience that makes it an ideal marketing platform. Rather it’s a highly-targeted and visual marketing platform that is great for building a loyal audience.

Forging ahead, let’s consider a few tips that can succour you increase your organic engagement on Instagram.

  • Be Strategic With Your Hashtags

The power of hashtags on a platform like Instagram cannot be downplayed. The right, important and relevant hashtags can help you grow and reach the right people on the platform.

Generally, everyone wants their hashtags to be relevant to their brand, their products, their posts and also the message they are trying to convey.

The question is, how do you find the right hashtags to use? Here’s how you tackle such: I strongly recommend the use of Websta to find the right hashtags.

  • Post Compelling Content

What better way to boost Instagram engagement than post compelling content that allures users to engage?

It’s not just about the image and engrossing captions that count but also the kind of content.

Your contents should be able to address the needs, wants, frustrations, aspirations or fears of your audience. For instance, a fitness business, you could share before-after photos of your clients who’ve benefitted from your services.

That’s precisely what fitness expert Kayla Itsines does to recommend her Bikini Body Program. Frequently, she shares the success stories of her clients on her Instagram page. @Kayla_itsines

  • Be More Active On Instagram Stories

Research has it that Instagram users spend more than 24minutes on Instagram stories on a daily basis which can attest to the fact that it has gain popularity of around 300 million people using it daily. This has proven to be a better way to engage your audience, share behind-the-scenes images and bloopers videos with them. You really need to give it a shot!

  • Be Time Conscious When Posting

posting at the right time is key to increasing Instagram engagement for your business page.

Ensure to maximize your engagements by posting content when most of your followers are likely to be browsing their feeds.

Using the Instagram native analytical tool to get a picture on when your audience is most likely online is very vital. This act will help when you make a post, you will gain more engagements within minutes of posting which count more than engagements gained ages later.

Furthermore, I recommend the use of Sprout Socials’s social media publisher to schedule post beforehand.

  • Add CTAs To All Your Instagram Posts

The act of simply requesting your audience to comment and inviting them to engage will prove very advantageous. This is the reason its paramount to include a call-to-action in your post captions.

This medium encourages your followers to engage with your content through comments and spend more time on your post. It can also be seen as an effective means to boost your Instagram engagement. You could also opt for a much easier approach like asking users a question.

Kindly take a look at this page @bestvacations and how they leverage CTAs to inspire users to get engaged with their posts.

Engagement is the secret to marketing success on Instagram. Ensure to experiment to find the strategies that best increase Instagram engagement for your brand. I trust these tips to help in achieving that.

It’s your turn now. What is the foremost stratagem to boost Instagram engagement rates? Let us know in the comments!

WAYS TO MAINTAINING CUSTOMER SATISFACTION

WAYS TO MAINTAINING CUSTOMER SATISFACTION

Customer satisfaction is a strong business goal for every brand and a vital key to success – so as a business owner you don’t just want to keep getting new customers, but you also want to retain your existing ones. In order words, if your customers are satisfied, they will most likely to repurchase your products or services. Inversely, if they are not. Today, I will show you 5 useful customer satisfaction tips and tricks to always win the heart of your customers.

1 Listen

Paying close attention to your customers and meeting their needs is key and can be really beneficial for your brand.  NB – “The hearing is not enough. You need to listen.” How else can you know their needs than from their feedback? It is epoch-making to gather and process customer feedback to implement the requested changes and develop your company.

2 Follow Up

Do not ignore your customers once they finish purchasing your products or services. You want them to keep knocking at your door, don’t you? Thus, it’s paramount for you to follow up with them. A simple thank-you via SMS or email can actually put a smile on their face. You know what? Give that a shot!

3 Social Media Contest

Your customers are often high-potential buyers who need certain moments to buy your products. Occasionally, you need to remind them to come back to you. In addition to sending them SMS and emails, you can also try to retain them by creating social media contests.

Social media contests are very easy and fun to do. You can decide to create a photo or video competition that features your customers with your products and offers attractive prizes to the winners. Your customers who have repeatedly made purchases from you would most likely participate in this fun program. You possibly can create this competition only for those who already own membership cards. Give it a try and thank me later!

4 Upgrade Your Employee Professionalism

Great customer service should go in line with great, high-quality communication that puts you in the position of an expert in the industry. As a business owner, you are expected to guide all employees to work professionally. Keenly observe how your staff is dealing with your customers. Ensure to give your employees constructive suggestions on what they need to fix or improve. Hello! Professionalism is key.

5 A Customer Is More Important

Ensure not to give room for any issue or problem to overtake your customer and its needs as for its importance. Should something gets spoiled or broken, don’t put the blame on your customer. Try to meet their needs and always put to mind that in business it’s a customer who is the most important. It is always worth going extra mile for customers and leave them not only satisfied with a solution but delighted by quality customer service they experienced.  Trust me, customers are always right as far as it’s business. So make them feel important!

Do you know other ways of maintaining customer satisfaction? Kindly share your opinions and advise in the comments.