3.Engage on social media
To grow your business on social media, you must get your followers to engage with you. Engagement is the key to selling on social media.
How do you get engagement?
First, you give it.
There’s no way you’ll receive engagement on social media if you are not giving it. I’m a big fan of content curation on social media.
Here’s how it works:
When you share people’s content on social media, tag them.
The people you tag will get notifications that someone just tagged them.
The publisher may post a comment thanking you for the share. That attracts more eyeballs to your business social profile.
Another effective method of getting engagement on social media is to interact with potential customers directly.
A lot of them are currently following your competitors. Follow them. Engage with them.
When you engage with them on social media, that makes them recognize your business. Big win!
4. Keep an Eye on Competitors
This may sound strange, but social media is a great way to keep an eye on your competitors.
It gives you the opportunity to monitor and draw inspiration from their performance. You can see what type of content they’re posting, and how they’re interacting with their followers.
Social media can also help you learn from your competitors. There has to be a good reason your competitors are performing better than you.
Learn their strategies, but make sure you don’t just copy and follow them. What works best for them isn’t always best for you. Instead, tweak their ideas and make them your own.
Competitive analysis on social media is all about learning from the successes and mistakes of your competitors. It’s also useful and important to self-analyze and see where you stand compared to your competition.
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