by tracy uhodioha | Apr 19, 2019 | Social Media Management
So today I bring to all “REAL ESTATE DEVELOPER” Social Media
guide for the growth of their business. In this post I will be walking you
through a few ideas you can use to elevate your real estate social media
marketing efforts. Let’s Go.
Schedule Your Content: Cultivating
the attitude of scheduling your post save you more time and gives you the
opportunity to get other things done. Your time is valuable, do not waste it. NB – Every spare time you spend creating social
media posts could be better used in meeting potential buyers and sellers. The
idea is scheduling your content in advance. Choose a day that you feel is
convenient to create and schedule your content for at least two weeks, by doing
this, you would have saved yourself the stress of posting every 45mins per day
and also stay focused on other of your activity.
Post Relevant Content: Give
your readers useful contents, not sales materials. Give them engrossing reasons
to return to your site. Always write about what they find interesting, provide
insights into the local market and share news about the neighbourhood you serve
in the form of ebooks, graphics and guides. Trust me, people love following
experts that help them.
Use HashTags: Always use
hashtags and use them wisely. Hashtags can be great when they’re used to organize
relevant and helpful information. Ensure to always use trending hashtags
thereby exploring the various hashtags in real estate social media. By doing
this, you sure will get your post to be seen by more audience and possibly get
new followers.
Engage Your Audience: It’s
important to get your audience engaged. Should you observe you aren’t seeing
much engagement or your posts ain’t getting responses, give asking questions a
shot which will serve as a call-to-action. You can open the floor, but ensure
to provide in-depth answers that are more than adequate. Sharing what you know
and teaching others wouldn’t be a bad idea! I will also advise you to provide a
chance for a multi-sided conversation to emerge.
Build Up Trust: Building
trust with your clients is key in business. If you publish infographics, write
articles, share blog posts, and offer free information to help your clients,
they’ll definitely begin to trust your expertise. Offering free advice without pushing your
services is an easy way of building trust. Ines Hegedus-Garcia @ines works in
Miami and often posts about local events, real estate advice and other
information where clients would take an interest.
I trust this guide to be of great help to your business.
Which of these guidelines will you want to first try? Let us know in the
comments
by tracy uhodioha | Apr 5, 2019 | Social Media Management
Instagram is a free, online photo-sharing application and social
network platform that was acquired by Facebook in 2012. Instagram allows users
to edit and upload photos and short videos through a mobile app. Users can
add a caption to each of their posts and use hashtags and location-based
geotags to index these posts and make them searchable by other users within the
app. Each post by a user appears on their followers’ Instagram feeds and
can also be viewed by the public when tagged using hashtags or geotags. Users
also have the option of making their profile private so that only their
followers can view their posts.
Instagram can possibly be mysterious for business owners. If
you are not a celebrity, the tendency of not been known on Instagram is high. As
true as this can be, I’m very sure you’re not looking to get popular; rather
you want to build a solid presence on the platform in order to engage and
connect with your target market. This article will walk you through how to use
Instagram to do just that. #FollowMe!
HASHTAGS
Aside from your image, your hashtags are the most paramount
element of your post. Whilst captions help you tell the story behind your
image, your hashtags allow you to get your image(and caption) seen by those
outside your current domain of followers. It also helps when users search for
relevant industry-related hashtags and your post shows up as one of those…
NB: Use popular
hashtags that have the best chance of getting searched for(e.g., #wcw #tbt
#tgif #love etc). Use hashtags that can attract new followers. For instance, #followme,
#follow4follow, and #follow.
Ensure to use at least one hashtag on each post. Research
has it that, engagement is highest on posts that have 11+ hashtags.
YOUR IMAGE SHOULD BE IN LINE WITH
YOUR BRAND’S VIBE
Why most brands are successful is because they pay careful
attention to how their images represent and contribute to their brand’s
identity. They seem to have an umbrella
theme to their images for which the theme is closely related to their all-inclusive
company image.
Take Starbucks, for instance, whose company mission
statement is as follows: “[T]o inspire and nurture the human spirit – one
person, one cup and one neighbourhood at a time.” Their Instagram posts support
this statement attractively, offering up inspirational and heart-warming images
and videos. They use their images to further their mission and story. NB; Check out their Instagram page on
the above link and learn from them.
HONE
YOUR PROFILE
It takes not much time to properly hone or optimize your
Instagram profile, and this can have an outstanding impact on how many people
click through to your site talk more of how they see your brand.
NB: See that your
images and description get along well with your brand’s vibe.
Make sure to add a link referring your visitors back to your
website.
Always use your company logo somewhere in your profile to
enable your users to know it’s the official profile for your company.
Should you have a local business, ensure to add your
physical location.
The consistency of your images and other content with your
other social media properties is key.
Add one brand specific hashtag to you’re your profile so
users know it ‘belongs’ to you.
Use your bio to clearly communicate what your brand is
about, and to also attract users to click through to your site.
INSTAGRAM Ads
Instagram gives room for all business to advertise on the
platform. Have it in mind that you need a Facebook account to create an Instagram
ad; ads can only be created in Facebook ad
creation or Power
Editor.
Instagram ads give your business the opportunity of its
organic posts to reach as many people as possible for which may possibly
attract new followers, leads that may convert into paying customers. This may
be worth trying for your business!
GROW
YOUR FOLLOWERS
The secret to increasing your followers is really simple:
lasting engagement naturally leads to followers. This is to say, consistency in
posting engaging, compelling and relevant images, makes you grow your followers
organically.
NB: Did You Know?
Quality beats quantity! Polish your account to leave only the best images.
Trust me, no one wants to follow someone or a brand with thousands of pointless
contents.
Ensure to add a relevant and compelling caption. Doing a
call to action within your caption is a great way to increase engagement. e.g.,
Ask questions in all your posts so as to keep your visitors engaged.
Consistency is Key! So be consistent. Know who you’re
posting for(your audience) and why you are posting (purpose).
Engage in your own photos and on other people’s. As people
see that you’re regularly interacting, they’ll be more likely to follow you.
Promote your Instagram account everywhere: to your email
subscribers, on your physical marketing materials and to your other social
media fans and followers.
POST ENGAGING CONTENT
It is very important that you engage your audience with
compelling content that leaves them with no option other than to hunger for your
post. Make hanging up your strategy and monitoring which formats get the most
engagement. take for instance some popular post ideas:
User-submitted photos/User-generated content(UGC)
Sneak peek of new products
Simple image quotes created using a tool like Canva
Short product demos or tutorials
Holiday-themed images and videos
It’s paramount to consider which strategies are most likely
to get your photos liked and commented on even as you decide on what to post.
Here are a few numbers of strategies that can help you get
to the highest levels of engagement:
Human faces (do not operate like a robot)
Track the real customers using your products
Light colours are always preferable to dark colours in terms
of getting likes and as well comments
Did You Know? Photos tend to perform more than videos! It’s
also not a yardstick for you not to post videos
High-quality image background space get you more engagement
FOLLOWER OTHER PEOPLE
Should you are not a well-known brand, there’s no way can
get away with following other people back. Not only should you follow your followers
back, rather be on the lookout for new users to follow. Few strategies you can
use to find worthy followers are as follows:
Search for companies or people you know using Instagram’s
search bar
Do a Google search for influential users in your industry
(e.g., “social media” + Instagram).
Follow influencers in your industry. A tool like Keyhole will allow you
to search users and posts by hashtag, and sort the results based on the number
of likes they have received
Follow users who are following influencers in your industry.
Use a tool like gramfeed to
easily search Instagram for people, places and photos.
Search for industry-related hashtags. This is perhaps the
most effective strategy for finding targeted users to follow in your niche.
Conclusively, I suppose these strategies above have been
able to motivate you to start making use of Instagram as a part of your marketing
strategy, or to increase your present investment in the platform.
Kindly leave your best tips in the comments below!
by tracy uhodioha | Mar 29, 2019 | Social Media Management
It is key for your business to reach a broader audience and by so
doing, you will attract a new kind of buyer which makes you more resilient and
profitable. In this post, I will give you a few strategies to diversify your
audience and expand your reach. Let’s Go!
Assess Your Business
Ensure to take a candid look at your operations, marketing tactics,
website, etc. Find out should there be any wrong attitude you are displaying
that has been pushing away your customers from your business. NB – “YOUR ATTITUDE DETERMINES YOUR
ALTITUDE.”
Conducting a thorough analysis and review of your entire business as a
whole has proven to be paramount. The possibility of turning off millennials
should you don’t have a website or social media presence is high. This is the
more reason for assessing or evaluating your business is relevant.
Reanalyze Your Products
Starting an entirely new product or simply modifying your present core
product is one great way to attract a new demographic. For instance, over the
years the NFL has been trying to attract
more women and finally found success largely via mechanizing, as well as
offering every necessity. The right approach to expanding your products or
services is to develop apps and use gamification tactics which typically has
proven to be an online marketing technique to encourage engagement with a
product or service.
Networking
Ensure your focal point to be on networking. According to Ronald Burt, he said, “Instead Of Better Glasses, Your Network
Gives You Better Eyes.” Did You Know? Personal connections are a great way
to increase your audience. The tendency of someone to forget an email is highly
possible, but it is much harder for someone to forget you, especially if you
make the right impression. “Most of
my business comes through referrals. Each successful client is a link to
another potentially successful client,” says Sharon Kraun. This is
exactly what you get when you network rightly. So take every opportunity you
have to talk about your business because people can’t support what they don’t
know about.
Accept Your Competition
Fighting your competitors has and can never be the right approach to
succeeding in business rather working together can often be much more
efficient. In business, you face a lot of setbacks, and you have to keep
pushing yourself to grow.
When you recognize your competitors are better than you, don’t settle
for being envious or angry. Use their superiority as a goad to improve your own
operations and strategy. Learn from what they do better and find ways to match
or surpass it.
Public Relations
Ramping up your public relation is one strategy to be productive in business. In public relations, your only expenses are generally phone calls and mailings to social media. So publicity is more effective than advertising. Publicity has greater longevity than advertising. NB – “An article about your business will be remembered far longer than an ad.”
I suppose you have gained from today’s tips? Now, it’s your turn. Kindly
let us know your thoughts in the comments!
by tracy uhodioha | Mar 22, 2019 | Social Media Management
Instagram is one of the biggest and busiest social media
platforms. Research has it as of 2018 that it boasts more than a billion
monthly active users, half of which are active on a daily basis!
Yet it’s not just the colossal audience that makes it an
ideal marketing platform. Rather it’s a highly-targeted and visual marketing platform
that is great for building a loyal audience.
Forging ahead, let’s consider a few tips that can succour you
increase your organic engagement on Instagram.
- Be
Strategic With Your Hashtags
The power of hashtags on a platform like Instagram
cannot be downplayed. The right, important and relevant hashtags can help you
grow and reach the right people on the platform.
Generally, everyone wants their hashtags to
be relevant to their brand, their products, their posts and also the message
they are trying to convey.
The question is, how do you find the right
hashtags to use? Here’s how you tackle such: I strongly recommend the use of
Websta to find the right hashtags.
What better way to boost Instagram engagement
than post compelling content that allures users to engage?
It’s not just about the image and engrossing
captions that count but also the kind of content.
Your contents should be able to address the
needs, wants, frustrations, aspirations or fears of your audience. For instance,
a fitness business, you could share before-after photos of your clients who’ve benefitted
from your services.
That’s precisely what fitness expert Kayla
Itsines does to recommend her Bikini Body Program. Frequently, she shares the
success stories of her clients on her Instagram page. @Kayla_itsines
- Be More
Active On Instagram Stories
Research has it that Instagram users spend more
than 24minutes on Instagram stories on a daily basis which can attest to the
fact that it has gain popularity of around 300 million people using it daily. This
has proven to be a better way to engage your audience, share behind-the-scenes
images and bloopers videos with them. You really need to give it a shot!
- Be Time
Conscious When Posting
posting at the right time is key to
increasing Instagram engagement for your business page.
Ensure to maximize your engagements by
posting content when most of your followers are likely to be browsing their
feeds.
Using the Instagram native analytical tool
to get a picture on when your audience is most likely online is very vital.
This act will help when you make a post, you will gain more engagements within
minutes of posting which count more than engagements gained ages later.
Furthermore, I recommend the use of Sprout
Socials’s social media publisher to schedule post beforehand.
- Add CTAs
To All Your Instagram Posts
The act of simply
requesting your audience to comment and inviting them to engage will prove very
advantageous. This is the reason its paramount to include a call-to-action in
your post captions.
This medium
encourages your followers to engage with your content through comments and
spend more time on your post. It can also be seen as an effective means to boost
your Instagram engagement. You could also opt for a much easier approach like
asking users a question.
Kindly take a look
at this page @bestvacations and how they leverage CTAs to inspire users to get engaged
with their posts.
Engagement is the secret to marketing success on Instagram. Ensure to
experiment to find the strategies that best increase Instagram engagement for
your brand. I trust these tips to help in achieving that.
It’s your turn now. What is the foremost stratagem to boost Instagram
engagement rates? Let us know in the comments!
by tracy uhodioha | Mar 1, 2019 | Social Media Management
Customer satisfaction is a
strong business goal for every brand and a vital key to success – so as a
business owner you don’t just want to keep getting new customers, but you also
want to retain your existing ones. In order words, if your customers are
satisfied, they will most likely to repurchase your products or services.
Inversely, if they are not. Today, I will show you 5 useful customer
satisfaction tips and tricks to always win the heart of your customers.
1 Listen
Paying close attention to your
customers and meeting their needs is key and can be really beneficial for your
brand. NB – “The hearing is not enough.
You need to listen.” How else can you know their needs than from their
feedback? It is epoch-making to gather and process customer feedback to
implement the requested changes and develop your company.
2 Follow Up
Do not ignore your customers
once they finish purchasing your products or services. You want them to keep
knocking at your door, don’t you? Thus, it’s paramount for you to follow up
with them. A simple thank-you via SMS or email can actually put a smile on
their face. You know what? Give that a shot!
3 Social Media Contest
Your customers are often
high-potential buyers who need certain moments to buy your products.
Occasionally, you need to remind them to come back to you. In addition to
sending them SMS and emails, you can also try to retain them by creating social
media contests.
Social media contests are very
easy and fun to do. You can decide to create a photo or video competition that
features your customers with your products and offers attractive prizes to the
winners. Your customers who have repeatedly made purchases from you would most
likely participate in this fun program. You possibly can create this
competition only for those who already own membership cards. Give it a try and
thank me later!
4 Upgrade Your Employee Professionalism
Great customer service should go
in line with great, high-quality communication that puts you in the position of
an expert in the industry. As a business owner, you are expected to guide all
employees to work professionally. Keenly observe how your staff is dealing with
your customers. Ensure to give your employees constructive suggestions on what
they need to fix or improve. Hello! Professionalism is key.
5 A Customer Is More Important
Ensure not to give room for any
issue or problem to overtake your customer and its needs as for its importance.
Should something gets spoiled or broken, don’t put the blame on your customer.
Try to meet their needs and always put to mind that in business it’s a customer
who is the most important. It is always worth going extra mile for customers
and leave them not only satisfied with a solution but delighted by quality customer
service they experienced. Trust me,
customers are always right as far as it’s business. So make them feel important!
Do you know other ways of
maintaining customer satisfaction? Kindly share your opinions and advise in the
comments.
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