USEFUL CONTENT MARKETING HACKS 2

by tracy uhodioha | Mar 15, 2019 | Content Marketing

• Segment Your Audience To Truly Know And Reach Them

In order to know what type of content you should produce to drive traffic, it’s helpful to learn about your current and potential audiences. Audience segmentation provides a way to understand various customer personas and characteristics — who they are, how they’re different and how best to reach them. Segmenting your current audience will also better equip you to find and reach out to new target audiences.

Analyzing demographics is a great place to start. Group your audience members by age, gender, geographical location, income, family size and other factors. You’ll need to dig deeper, of course, with insights and data that indicate behaviours and preferences. These indicators can help you create data-driven personas, which will then help you create and serve up relevant content.

• Diversify Your Reach  

A diversified approach to content distribution is the best approach, from my experience. According to a study by the Content Marketing Institute, on average, business-to-business (B2B) marketers use 13 different content marketing tactics. If you are only creating one kind of content (like a weekly blog) and only promoting it through one channel (say, Facebook), you’re severely diminishing the potential impact of your content.

Utilizing the right channels will help your diversified content generate targeted, qualified leads. Facebook is the most well-known social media channel, and YouTube is great for video-driven content like tutorials, reviews and inspirational shorts. In my experience, LinkedIn and Twitter are more appropriate channels for B2B interactions, and newer platforms, such as Instagram and Snapchat, can be great for reaching millennials. Understanding what social media platforms best fit your particular needs will help you reach a wider audience with your content.

• Be Consistent

Consistent content engages customers. Being consistent with your content doesn’t just mean you’re publishing regularly — it means you are also maintaining a consistent voice, tone and quality.

A style sheet can be helpful in curating a consistent voice and tone, and a content calendar can be a big help with planning consistent distribution. These items can hold your team accountable to a clearly defined schedule, prompt the sharing of content ideas, notate special events (that may require a content boost) and fine-tune distribution. Having a consistent content plan will likely give you a leg up on your competition.

• Utilize SEO

Incorporating accurate SEO into your content marketing strategy can do wonders for organic site traffic. SEO can help your website rank higher in search, and highly ranked pages consistently have higher click-through rates (CTR). A good SEO strategy — complete with long-tail keywords, effective meta-descriptions, quality images and descriptive URLs — can help increase CTR and website traffic.

• Analyze And Optimize

You’ll never know if you’re driving traffic if you don’t measure the performance of your content. Split A/B testing is a particularly useful tool for finding out what kinds of content drive the most traffic. And, as an added benefit, A/B testing also helps you understand your target audience more deeply, which will only serve to help you create more effective content.

What do you want to test? Almost anything on your website or in your shared content that can affect user behaviour can be tested, but you’ll want to focus on the elements most important to driving traffic. These elements include your headline, call to action, content length, images, site speed, landing pages and so on. Once you’ve determined what kinds of content work best for your purposes (namely, driving traffic) your work becomes that much more effective and your overall content marketing strategy clearer.

At the end of the day, it’s critical to provide a clear path to how content will help foster the overall strategy and what will be tracked to ensure success. Doing so will help streamline both content production and marketing efforts.

CC: www.forbes.com

I trust these hacks to help harness your content marketing ability… Should you have any other hack, kindly share in the comments!

USEFUL CONTENT MARKETING HACKS 1

by tracy uhodioha | Mar 8, 2019 | Content Marketing

Are you having a hard time securing visitors and attracting clients with your content marketing efforts? Here are 10 ways that you can growth-hack your content marketing.

• Organise Your Motivational Material

Trust me, generating new content ideas can take up a lot of time and as well tiring depending on the number of times you publish content, this is something that should be a frequent part of your process. It all about coming up with pertinent ideas that your audience wants to read.

There are a few different ways you can organise your motivational material:

• Use an RSS reader like Feedly or Bloglovin’. You can build a list of blogs that you follow, and categorise them so you can save time. Once a week, go through your reader and make a few notes of potential blog post ideas if anything motivates you. You can create a category for yourself like “prospective ideas”.
• Type a few different keywords into Pinterest and see what other articles appear. If you feel motivated by any, save them to a private board for future reference. You could call this “blog post ideas.”
• Like any tweets that inspire an article idea, then at the end of a day, go through the tweets you’ve favourited and written them down.

• Always Have a Plan

As a writer, staying organized is vital to your content writing process. This is the more reason you need a plan for each step for the process. Create time in your schedule for when you’re going to come up with ideas when you’re going to write content etc. This implies that you will always know what needs to be done for a certain article and you’ll always stay or be organized.I would advise you to make use of Asana or Trello to manage all your project – you can even set yourself due dates! I love using Trello… So if you are not using a system like this to keep yourself organised, you’ll never be making the most of your process.

• Do Not Procrastinate

DID YOU KNOW THAT THE CURE FOR PROCRASTINATION IS THE HABIT OF DO IT NOW? So should you procrastinate, it needs to stop. Set a lump of time every day where you do something related to your content process.  Hello! Should you need anything to “get you in the mood” then go for it! I love inspirational songs with so much passion and I get my drive from listening to any – you should know what gives you your drive. Do whatever you need to do to get those creative juices flowing. Just don’t procrastinate.

• Note Everything Down

The first question you should ask yourself when coming up with an idea for your blog should be: “would this make a good blog post idea?”  ensure to write down every idea you have, as you never know what might come of it. You might not want to create it now, but you could at a later date.

• Write About What You Love

Writing about what you love to make it less stressful for you. As for me, I’m more productive when I’m writing about something I love. Knowing what you love and doing it is always best rather than getting involved with junks that won’t be readable at the end of the day.

So should you start an article and the right words aren’t flowing, put it aside and move unto something else, You Know What? The best articles you will create are the ones where the right words just flow freely.

Pick the hack that inspires you and start putting it to work for your business growth in anticipation for my next edition. Kindly share your thought in the comments!