9. Be Honest in Your Sales Copy
This might seem painfully obvious, but it’s really astonishing to me how many sites write checks their products that can’t cash. Not only is honesty in your copy crucial to your business’ reputation, but it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
This principle also applies to how you position yourself as a business. Ever come across a site that’s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? This approach not only makes you look unwise, but it also damages your brand’s credibility. If you’re a small company, take pride in that and be upfront about it – many consumers are turning to smaller businesses precisely because of the more individualized, personal service they can offer. Don’t try to be something you’re not.
10. Launchrock Campaign(The Fastest Way to Acquire Customers)
Running a launchrock campaign seems to be the best because it is a popular free service for collecting email addresses of people who want to get early access to the launch of a new app, service or anything. The unique thing about Launchrock is that it integrates social within the subscription process which is a very powerful component that can be used to turn a regular promotion into a viral marketing channel to help drive traffic and sales.
NB – After opening a free account with Launchrock you can fully customize their widget and marketing copy and then embed the widget within your promotion page on your site.
The idea behind this act is to create a giveaway or some other promotion which works on friend-bring-a-friend and use the social features of Launchrock to make it viral.
Inform your visitors and social communities that in order to enter this amazing promotion they need to enter in their email address on the promotion page. After they enter in their email address, Launchrock will show them a message and social sharing buttons.
Ensure the message has a powerful incentive to get your visitors to share the promotion with their friends. Something along the lines of, “Increase your chances of winning the Xmas giveaway by inviting your friends to join the promotion”, or “Get 2 friends to join the promotion and all of you stand the chance of winning a bonus prize,” should help increase the share rate and thus the number of people that will get exposed to your promotion. Give it a try and thank me later!
Within Launchrock, you have detailed analytics on the number of referrals each email brings which can help you identify the top influences. These influencers can then be contacted via email and thanked personally for their help in spreading your promotion which adds a very nice personal touch to your promotion.
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