Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you have to make sure you choose a domain name that not only fits your business but is also easy to find and promote. Follow the steps below to help you pick the perfect domain name.
Make it easy to type: Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
Keep it short: If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
Use keywords: Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. It helps to improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
Target your area: If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com
Avoid numbers and hyphens: Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelt out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
Be memorable: There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it.
Research it: Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain! As the largest reseller of aftermarket domain names, GoDaddy has access to extensive data that we use to analyze millions of historical domain sales. Try out GoDaddy Domain Appraisals to determine the value of your domain, so you can name your business with purpose.
Protect and build your brand: To protect your brand, you should purchase various domain extensions, as well as misspelt versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Act fast: Domain names sell quickly. Thankfully, many domain names are also inexpensive, so register your favourite domain names as soon as possible. If you’re having trouble finding an available name, domain registrars like GoDaddy will suggest alternate names during your domain search to help you find the perfect domain name.
I suppose these tips were helpful? It’s your turn now, share your thought in the comments below.