Part 1: Building Content & Generating Traffic
As we mentioned, these elements are the foundation of properly monetized sites.
Your content will vary based on your specific business interests. No matter what the enterprise, though, no one will care if the meat of your site is boring.
There’s no shortage of guides on creating great content. Some for blogs, some for video, others for podcasts and the like. In all of these mediums, the core component is caring about what you’re doing.
Passion, you will find, is the top motivator for creating content that captivates. Without it, you will experience setbacks and quit. With it, you will falter, learn, then grow.
Make sure that your content is of a high standard of quality. Make sure that the subject matter is something that will interest viewers/readers/listeners. Make sure that visitors can easily digest and share the content, and hold yourself to a regular schedule for releasing it.
Once you’ve built a solid foundation, you will need to lead people to it. You will need to employ careful analysis, marketing, and networking.
For example, using word of mouth to extend your reach. People come to your site, see the great content, then tell their friends to visit as well. You speed this process along by giving out free content that is easy to share. A newsletter, free e-book, tip-of-the-day, etc.
You might try getting your site mentioned by other sites in your wheelhouse. Do some guest posts. Trade with another site for links. Establish an expert presence on newsgroups and forums so that people will want to check you out.
You’ll also want to take advantage of the “tried-and-true” methods of traffic generation. These include:
Email Marketing — Reaching out to potential visitors directly through email. It isn’t as fashionable as some other methods, but it works. A successful email campaign should be simple, engaging, and include a strong call-to-action.
Social Media Marketing — Email marketing’s sexier cousin. By building a following on popular social sites like Facebook, Twitter, and Instagram, you create an audience that you can then get to visit your main site. Social is highly valued because it allows users to share popular content quickly.
Search Engine Optimization — The proverbial “pink elephant.” A concept so all-encompassing that every website takes heed. This is the practice of tailoring your site and content so that it will produce a higher ranking in search engine results.
There’s no one way to approach it, but finding what works for your site will go a long way in earning you traffic.
A word to the wise: No one strategy will secure you steady traffic. The takeaway here should be that you need a base of great content and a combination of strategies to get visitors to your site.
It may take some trial and error, but with perseverance, you can build a consistent user base that you can then use to aid your monetization efforts.
I suppose gradually you are sapping out inspiring ideas from this topic? Kindly share your thought in the comments below! Expect more tips in my next edition!