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Wednesday, September 22, 2021

It is key for your business to reach a broader audience and by so doing, you will attract a new kind of buyer which makes you more resilient and profitable. In this post, I will give you a few strategies to diversify your audience and expand your reach. Let’s Go!

Assess Your Business

Ensure to take a candid look at your operations, marketing tactics, website, etc. Find out should there be any wrong attitude you are displaying that has been pushing away your customers from your business. NB – “YOUR ATTITUDE DETERMINES YOUR ALTITUDE.”

Conducting a thorough analysis and review of your entire business as a whole has proven to be paramount. The possibility of turning off millennials should you don’t have a website or social media presence is high. This is the more reason for assessing or evaluating your business is relevant.

     Reanalyze Your Products

Starting an entirely new product or simply modifying your present core product is one great way to attract a new demographic. For instance, over the years the NFL has been trying to attract more women and finally found success largely via mechanizing, as well as offering every necessity. The right approach to expanding your products or services is to develop apps and use gamification tactics which typically has proven to be an online marketing technique to encourage engagement with a product or service.


Ensure your focal point to be on networking. According to Ronald Burt, he said, “Instead Of Better Glasses, Your Network Gives You Better Eyes.” Did You Know? Personal connections are a great way to increase your audience. The tendency of someone to forget an email is highly possible, but it is much harder for someone to forget you, especially if you make the right impression.  “Most of my business comes through referrals. Each successful client is a link to another potentially successful client,” says Sharon Kraun. This is exactly what you get when you network rightly. So take every opportunity you have to talk about your business because people can’t support what they don’t know about.

     Accept Your Competition

Fighting your competitors has and can never be the right approach to succeeding in business rather working together can often be much more efficient. In business, you face a lot of setbacks, and you have to keep pushing yourself to grow.

When you recognize your competitors are better than you, don’t settle for being envious or angry. Use their superiority as a goad to improve your own operations and strategy. Learn from what they do better and find ways to match or surpass it.

     Public Relations 

Ramping up your public relation is one strategy to be productive in business. In public relations, your only expenses are generally phone calls and mailings to social media. So publicity is more effective than advertising. Publicity has greater longevity than advertising. NB – “An article about your business will be remembered far longer than an ad.”

I suppose you have gained from today’s tips? Now, it’s your turn. Kindly let us know your thoughts in the comments!

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