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Wednesday, September 22, 2021

Instagram is one of the biggest and busiest social media platforms. Research has it as of 2018 that it boasts more than a billion monthly active users, half of which are active on a daily basis!

Yet it’s not just the colossal audience that makes it an ideal marketing platform. Rather it’s a highly-targeted and visual marketing platform that is great for building a loyal audience.

Forging ahead, let’s consider a few tips that can succour you increase your organic engagement on Instagram.

  • Be Strategic With Your Hashtags

The power of hashtags on a platform like Instagram cannot be downplayed. The right, important and relevant hashtags can help you grow and reach the right people on the platform.

Generally, everyone wants their hashtags to be relevant to their brand, their products, their posts and also the message they are trying to convey.

The question is, how do you find the right hashtags to use? Here’s how you tackle such: I strongly recommend the use of Websta to find the right hashtags.

  • Post Compelling Content

What better way to boost Instagram engagement than post compelling content that allures users to engage?

It’s not just about the image and engrossing captions that count but also the kind of content.

Your contents should be able to address the needs, wants, frustrations, aspirations or fears of your audience. For instance, a fitness business, you could share before-after photos of your clients who’ve benefitted from your services.

That’s precisely what fitness expert Kayla Itsines does to recommend her Bikini Body Program. Frequently, she shares the success stories of her clients on her Instagram page. @Kayla_itsines

  • Be More Active On Instagram Stories

Research has it that Instagram users spend more than 24minutes on Instagram stories on a daily basis which can attest to the fact that it has gain popularity of around 300 million people using it daily. This has proven to be a better way to engage your audience, share behind-the-scenes images and bloopers videos with them. You really need to give it a shot!

  • Be Time Conscious When Posting

posting at the right time is key to increasing Instagram engagement for your business page.

Ensure to maximize your engagements by posting content when most of your followers are likely to be browsing their feeds.

Using the Instagram native analytical tool to get a picture on when your audience is most likely online is very vital. This act will help when you make a post, you will gain more engagements within minutes of posting which count more than engagements gained ages later.

Furthermore, I recommend the use of Sprout Socials’s social media publisher to schedule post beforehand.

  • Add CTAs To All Your Instagram Posts

The act of simply requesting your audience to comment and inviting them to engage will prove very advantageous. This is the reason its paramount to include a call-to-action in your post captions.

This medium encourages your followers to engage with your content through comments and spend more time on your post. It can also be seen as an effective means to boost your Instagram engagement. You could also opt for a much easier approach like asking users a question.

Kindly take a look at this page @bestvacations and how they leverage CTAs to inspire users to get engaged with their posts.

Engagement is the secret to marketing success on Instagram. Ensure to experiment to find the strategies that best increase Instagram engagement for your brand. I trust these tips to help in achieving that.

It’s your turn now. What is the foremost stratagem to boost Instagram engagement rates? Let us know in the comments!

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