by tracy uhodioha | Mar 29, 2019 | Social Media Management
It is key for your business to reach a broader audience and by so
doing, you will attract a new kind of buyer which makes you more resilient and
profitable. In this post, I will give you a few strategies to diversify your
audience and expand your reach. Let’s Go!
Assess Your Business
Ensure to take a candid look at your operations, marketing tactics,
website, etc. Find out should there be any wrong attitude you are displaying
that has been pushing away your customers from your business. NB – “YOUR ATTITUDE DETERMINES YOUR
ALTITUDE.”
Conducting a thorough analysis and review of your entire business as a
whole has proven to be paramount. The possibility of turning off millennials
should you don’t have a website or social media presence is high. This is the
more reason for assessing or evaluating your business is relevant.
Reanalyze Your Products
Starting an entirely new product or simply modifying your present core
product is one great way to attract a new demographic. For instance, over the
years the NFL has been trying to attract
more women and finally found success largely via mechanizing, as well as
offering every necessity. The right approach to expanding your products or
services is to develop apps and use gamification tactics which typically has
proven to be an online marketing technique to encourage engagement with a
product or service.
Networking
Ensure your focal point to be on networking. According to Ronald Burt, he said, “Instead Of Better Glasses, Your Network
Gives You Better Eyes.” Did You Know? Personal connections are a great way
to increase your audience. The tendency of someone to forget an email is highly
possible, but it is much harder for someone to forget you, especially if you
make the right impression. “Most of
my business comes through referrals. Each successful client is a link to
another potentially successful client,” says Sharon Kraun. This is
exactly what you get when you network rightly. So take every opportunity you
have to talk about your business because people can’t support what they don’t
know about.
Accept Your Competition
Fighting your competitors has and can never be the right approach to
succeeding in business rather working together can often be much more
efficient. In business, you face a lot of setbacks, and you have to keep
pushing yourself to grow.
When you recognize your competitors are better than you, don’t settle
for being envious or angry. Use their superiority as a goad to improve your own
operations and strategy. Learn from what they do better and find ways to match
or surpass it.
Public Relations
Ramping up your public relation is one strategy to be productive in business. In public relations, your only expenses are generally phone calls and mailings to social media. So publicity is more effective than advertising. Publicity has greater longevity than advertising. NB – “An article about your business will be remembered far longer than an ad.”
I suppose you have gained from today’s tips? Now, it’s your turn. Kindly
let us know your thoughts in the comments!
by tracy uhodioha | Mar 22, 2019 | Social Media Management
Instagram is one of the biggest and busiest social media
platforms. Research has it as of 2018 that it boasts more than a billion
monthly active users, half of which are active on a daily basis!
Yet it’s not just the colossal audience that makes it an
ideal marketing platform. Rather it’s a highly-targeted and visual marketing platform
that is great for building a loyal audience.
Forging ahead, let’s consider a few tips that can succour you
increase your organic engagement on Instagram.
- Be
Strategic With Your Hashtags
The power of hashtags on a platform like Instagram
cannot be downplayed. The right, important and relevant hashtags can help you
grow and reach the right people on the platform.
Generally, everyone wants their hashtags to
be relevant to their brand, their products, their posts and also the message
they are trying to convey.
The question is, how do you find the right
hashtags to use? Here’s how you tackle such: I strongly recommend the use of
Websta to find the right hashtags.
What better way to boost Instagram engagement
than post compelling content that allures users to engage?
It’s not just about the image and engrossing
captions that count but also the kind of content.
Your contents should be able to address the
needs, wants, frustrations, aspirations or fears of your audience. For instance,
a fitness business, you could share before-after photos of your clients who’ve benefitted
from your services.
That’s precisely what fitness expert Kayla
Itsines does to recommend her Bikini Body Program. Frequently, she shares the
success stories of her clients on her Instagram page. @Kayla_itsines
- Be More
Active On Instagram Stories
Research has it that Instagram users spend more
than 24minutes on Instagram stories on a daily basis which can attest to the
fact that it has gain popularity of around 300 million people using it daily. This
has proven to be a better way to engage your audience, share behind-the-scenes
images and bloopers videos with them. You really need to give it a shot!
- Be Time
Conscious When Posting
posting at the right time is key to
increasing Instagram engagement for your business page.
Ensure to maximize your engagements by
posting content when most of your followers are likely to be browsing their
feeds.
Using the Instagram native analytical tool
to get a picture on when your audience is most likely online is very vital.
This act will help when you make a post, you will gain more engagements within
minutes of posting which count more than engagements gained ages later.
Furthermore, I recommend the use of Sprout
Socials’s social media publisher to schedule post beforehand.
- Add CTAs
To All Your Instagram Posts
The act of simply
requesting your audience to comment and inviting them to engage will prove very
advantageous. This is the reason its paramount to include a call-to-action in
your post captions.
This medium
encourages your followers to engage with your content through comments and
spend more time on your post. It can also be seen as an effective means to boost
your Instagram engagement. You could also opt for a much easier approach like
asking users a question.
Kindly take a look
at this page @bestvacations and how they leverage CTAs to inspire users to get engaged
with their posts.
Engagement is the secret to marketing success on Instagram. Ensure to
experiment to find the strategies that best increase Instagram engagement for
your brand. I trust these tips to help in achieving that.
It’s your turn now. What is the foremost stratagem to boost Instagram
engagement rates? Let us know in the comments!
by tracy uhodioha | Mar 15, 2019 | Content Marketing
- Segment Your Audience To Truly Know And Reach Them
In order to know what type of
content you should produce to drive traffic, it’s helpful to learn about your
current and potential audiences. Audience segmentation provides a way to
understand various customer personas and characteristics — who they are, how
they’re different and how best to reach them. Segmenting your current audience
will also better equip you to find and reach out to new target audiences.
Analyzing demographics is a
great place to start. Group your audience members by age, gender, geographical
location, income, family size and other factors. You’ll need to dig deeper, of
course, with insights and data that indicate behaviours and preferences. These
indicators can help you create data-driven personas, which will then help you
create and serve up relevant content.
A diversified approach to
content distribution is the best approach, from my experience. According to a
study by the Content Marketing Institute,
on average, business-to-business (B2B) marketers use 13 different content
marketing tactics. If you are only creating one kind of content (like a weekly
blog) and only promoting it through one channel (say, Facebook), you’re
severely diminishing the potential impact of your content.
Utilizing the right channels
will help your diversified content generate targeted, qualified leads. Facebook
is the most well-known social media channel, and YouTube is great for
video-driven content like tutorials, reviews and inspirational shorts. In my
experience, LinkedIn and Twitter are more appropriate channels for B2B
interactions, and newer platforms, such as Instagram and Snapchat, can be great
for reaching millennials. Understanding what social media platforms best fit
your particular needs will help you reach a wider audience with your content.
Consistent content engages
customers. Being consistent with your content doesn’t just mean you’re
publishing regularly — it means you are also maintaining a consistent voice,
tone and quality.
A style sheet can be helpful in
curating a consistent voice and tone, and a content calendar can be a big help
with planning consistent distribution. These items can hold your team
accountable to a clearly defined schedule, prompt the sharing of content ideas,
notate special events (that may require a content boost) and fine-tune
distribution. Having a consistent content plan will likely give you a leg up on
your competition.
Incorporating accurate SEO into
your content marketing strategy can do wonders for organic site traffic. SEO
can help your website rank higher in search, and highly ranked pages
consistently have higher click-through rates (CTR). A good SEO strategy —
complete with long-tail keywords, effective meta-descriptions, quality images
and descriptive URLs — can help increase CTR and website traffic.
You’ll never know if you’re
driving traffic if you don’t measure the performance of your content. Split A/B
testing is a particularly useful tool for finding out what kinds of content
drive the most traffic. And, as an added benefit, A/B testing also helps you
understand your target audience more deeply, which will only serve to help you
create more effective content.
What do you want to test? Almost
anything on your website or in your shared content that can affect user behaviour
can be tested, but you’ll want to focus on the elements most important to
driving traffic. These elements include your headline, call to action,
content length, images, site speed, landing pages and so on. Once you’ve
determined what kinds of content work best for your purposes (namely,
driving traffic) your work becomes that much more effective and your overall content
marketing strategy clearer.
At the end of the day, it’s
critical to provide a clear path to how content will help foster the overall
strategy and what will be tracked to ensure success. Doing so will help
streamline both content production and marketing efforts.
CC: www.forbes.com
I trust these hacks to help harness your content marketing ability… Should you have any other hack, kindly share in the comments!
by tracy uhodioha | Mar 8, 2019 | Content Marketing
Are you having a hard time securing
visitors and attracting clients with your content marketing efforts? Here are
10 ways that you can growth-hack your content marketing.
- Organise Your Motivational Material
Trust me,
generating new content ideas can take up a lot of time and as well tiring
depending on the number of times you publish content, this is something that
should be a frequent part of your process. It all about coming up with
pertinent ideas that your audience wants to read.
There are a few
different ways you can organise your motivational material:
- Use an RSS reader
like Feedly or Bloglovin’. You can build a list of blogs that you follow, and
categorise them so you can save time. Once a week, go through your reader and
make a few notes of potential blog post ideas if anything motivates you. You
can create a category for yourself like “prospective ideas”.
- Type a few different
keywords into Pinterest and see what other articles appear. If you feel motivated
by any, save them to a private board for future reference. You could call this
“blog post ideas.”
- Like any tweets that
inspire an article idea, then at the end of a day, go through the tweets you’ve
favourited and written them down.
As a writer,
staying organized is vital to your content writing process. This is the more
reason you need a plan for each step for the process. Create time in your
schedule for when you’re going to come up with ideas when you’re going to write
content etc. This implies that you will always know what needs to be done for a
certain article and you’ll always stay or be organized.I would advise you to
make use of Asana or Trello to manage all your project – you can even set
yourself due dates! I love using Trello… So if you are not using a system like
this to keep yourself organised, you’ll never be making the most of your
process.
DID YOU KNOW THAT THE CURE FOR PROCRASTINATION IS THE
HABIT OF DO IT NOW? So should you procrastinate,
it needs to stop. Set a lump of time every day where you do something related
to your content process. Hello! Should
you need anything to “get you in the mood” then go for it! I love inspirational
songs with so much passion and I get my drive from listening to any – you should
know what gives you your drive. Do whatever you need to do to get those
creative juices flowing. Just don’t procrastinate.
The first question
you should ask yourself when coming up with an idea for your blog should be: “would
this make a good blog post idea?” ensure
to write down every idea you have, as you never know what might come of it. You
might not want to create it now, but you could at a later date.
- Write About What You Love
Writing
about what you love to make it less stressful for you. As for me, I’m more
productive when I’m writing about something I love. Knowing what you love and
doing it is always best rather than getting involved with junks that won’t be
readable at the end of the day.
So should
you start an article and the right words aren’t flowing, put it aside and move
unto something else, You Know What? The best articles you will create are the
ones where the right words just flow freely.
Pick the hack
that inspires you and start putting it to work for your business growth in anticipation
for my next edition. Kindly share your thought in the comments!
by tracy uhodioha | Mar 1, 2019 | Social Media Management
Customer satisfaction is a
strong business goal for every brand and a vital key to success – so as a
business owner you don’t just want to keep getting new customers, but you also
want to retain your existing ones. In order words, if your customers are
satisfied, they will most likely to repurchase your products or services.
Inversely, if they are not. Today, I will show you 5 useful customer
satisfaction tips and tricks to always win the heart of your customers.
1 Listen
Paying close attention to your
customers and meeting their needs is key and can be really beneficial for your
brand. NB – “The hearing is not enough.
You need to listen.” How else can you know their needs than from their
feedback? It is epoch-making to gather and process customer feedback to
implement the requested changes and develop your company.
2 Follow Up
Do not ignore your customers
once they finish purchasing your products or services. You want them to keep
knocking at your door, don’t you? Thus, it’s paramount for you to follow up
with them. A simple thank-you via SMS or email can actually put a smile on
their face. You know what? Give that a shot!
3 Social Media Contest
Your customers are often
high-potential buyers who need certain moments to buy your products.
Occasionally, you need to remind them to come back to you. In addition to
sending them SMS and emails, you can also try to retain them by creating social
media contests.
Social media contests are very
easy and fun to do. You can decide to create a photo or video competition that
features your customers with your products and offers attractive prizes to the
winners. Your customers who have repeatedly made purchases from you would most
likely participate in this fun program. You possibly can create this
competition only for those who already own membership cards. Give it a try and
thank me later!
4 Upgrade Your Employee Professionalism
Great customer service should go
in line with great, high-quality communication that puts you in the position of
an expert in the industry. As a business owner, you are expected to guide all
employees to work professionally. Keenly observe how your staff is dealing with
your customers. Ensure to give your employees constructive suggestions on what
they need to fix or improve. Hello! Professionalism is key.
5 A Customer Is More Important
Ensure not to give room for any
issue or problem to overtake your customer and its needs as for its importance.
Should something gets spoiled or broken, don’t put the blame on your customer.
Try to meet their needs and always put to mind that in business it’s a customer
who is the most important. It is always worth going extra mile for customers
and leave them not only satisfied with a solution but delighted by quality customer
service they experienced. Trust me,
customers are always right as far as it’s business. So make them feel important!
Do you know other ways of
maintaining customer satisfaction? Kindly share your opinions and advise in the
comments.
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