11. Offer More Payment Options
Alright, your business takes credit cards. What about Google Wallet payment? Or ApplePay? What about Stripe? WePay?
Now, the bottom line is all about making sure that you can get paid. Even if you cant add a lot of payment options at first, you can start by making it as easy as possible.
Think about what most of your customers and clients are likely to want in terms of payment options. As your business grows, continue to stay connected with your customers, learning what they prefer and ensuring to allow them to make payment in ways that are convenient for them.
Considering many changes coming to the world of payments, and so many options available, which is more reason customers feel they can handle money their way. Empower them to pay you in a way that makes it easy for them, and you might be surprised at how much business you end up getting.
12. Using Customer Testimonials as Case Studies
Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products. Legions of satisfied customers are considerably more influential than even the best-written sales copy, so ensure you include effusive testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. By using customer testimonials in the right way can provide credibility to give your viewers the extra push they need to go ahead and convert into leads or better yet, paying customers. These might appear on your product page, landing pages, pricing page, even your home page.
Comparably, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favourable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. Should your business have any professional accreditations, put the trust signals in front and centre on your site. If you have an impressive list of satisfied clients, ensure your prospect know about it.
I trust with the effective application of these 12tips to grow your online sales as we come to the end of this series. Kindly let me know should these tips have been helpful.