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Tuesday, September 24, 2019

5.Display Your Employees and Customers on Social Media

Employees are recognized as people “like me” by your customers. Each employee has their own unique proficiency and they often bring great ideas to the content creation table.  This is auspicious for social media. The content is richer, more well-rounded and generally met with much more engagement. Should your company be filled with employees who genuinely love your brand, then employee social advocacy is a powerful piece of social proof. 

Why? Because employees know your customers. They are on the front lines with them every single day and they speak their language.

A bunch of employees zealous employees, all speaking to customers and talking up your brand, is a great to form connections.

You should also encourage your customers to engage with your brand by posting pictures of themselves with your products, participating in contests, and sharing your content. Keep your audience involved, and they’ll spread your social media outreach for you.

6. Connect With Customers Using Live Video

Streaming live video is an outstanding way to interact with your audience in real time. Platforms like Facebook, Twitter, Instagram, and Twitch allow you to connect with your audience-most importantly, ensure you know where your audience lives before you choose a platform.

Live videos can be used in various ways, which are as follows:

Live coverage

Real-time news stories

Interviews

Product demonstrations

Q&As

Charity events

Behind-the-scenes videos

Should you’re feeling particularly adventurous, you can also explore “VIRTUAL REALITY TOUR” (VR) options and engage with your customers in a whole different way.

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