by tracy uhodioha | Feb 22, 2019 | SEO Basics
11. Offer More Payment Options
Alright, your business
takes credit cards. What about Google Wallet payment? Or ApplePay? What about Stripe? WePay?
Now, the
bottom line is all about making sure that you can get paid. Even if you cant
add a lot of payment options at first, you can start by making it as easy as
possible.
Think about
what most of your customers and clients are likely to want in terms of payment
options. As your business grows, continue to stay connected with your
customers, learning what they prefer and ensuring to allow them to make payment
in ways that are convenient for them.
Considering
many changes coming to the world of payments, and so many options available, which
is more reason customers feel they can handle money their way. Empower them to
pay you in a way that makes it easy for them, and you might be surprised at how
much business you end up getting.
12. Using Customer Testimonials as Case Studies
Getting positive
customer testimonials is a great first step towards building your online
reputation as a trustworthy company that provides excellent service and
products. Legions of satisfied customers are considerably more influential than
even the best-written sales copy, so ensure you include effusive testimonials
and reviews from your hardcore brand evangelists gushing about how wonderful
you are. By using customer testimonials in the right way can provide
credibility to give your viewers the extra push they need to go ahead and convert
into leads or better yet, paying customers. These might appear on your product
page, landing pages, pricing page, even your home page.
Comparably, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favourable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. Should your business have any professional accreditations, put the trust signals in front and centre on your site. If you have an impressive list of satisfied clients, ensure your prospect know about it.
I trust with
the effective application of these 12tips to grow your online sales as we come
to the end of this series. Kindly let me know should these tips have been
helpful.
by tracy uhodioha | Feb 15, 2019 | SEO Basics
9. Be Honest in Your Sales Copy
This might seem painfully obvious, but it’s really astonishing to me how many sites write checks their products that can’t cash. Not only is honesty in your copy crucial to your business’ reputation, but it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
This principle also applies to how you position yourself as a
business. Ever come across a site that’s obviously run by one or two people,
but features copy that would be better suited to a multinational enterprise
company? This approach not only makes you look unwise, but it also damages your
brand’s credibility. If you’re a small company, take pride in that and be
upfront about it – many consumers are turning to smaller businesses precisely
because of the more individualized, personal service they can offer. Don’t try
to be something you’re not.
10. Launchrock Campaign(The Fastest Way to Acquire Customers)
Running a launchrock campaign seems to be the best because it
is a popular free service for collecting email addresses of people who want to get
early access to the launch of a new app, service or anything. The unique thing
about Launchrock is that it integrates
social within the subscription process which is a very powerful component that
can be used to turn a regular promotion into a viral marketing channel to help
drive traffic and sales.
NB – After opening a free account with Launchrock you can fully customize their widget and marketing copy and then embed the widget within your promotion page on your site.
The idea behind this
act is to create a giveaway or some other promotion which works on
friend-bring-a-friend and use the social features of Launchrock to make it
viral.
Inform your visitors
and social communities that in order to enter this amazing promotion they need
to enter in their email address on the promotion page. After they enter in
their email address, Launchrock will show them a message and social sharing buttons.
Ensure the message has
a powerful incentive to get your visitors to share the promotion with their
friends. Something along the lines of, “Increase your chances of winning the Xmas
giveaway by inviting your friends to join the promotion”, or “Get 2 friends to
join the promotion and all of you stand the chance of winning a bonus prize,”
should help increase the share rate and thus the number of people that will get
exposed to your promotion. Give it a try and thank me later!
Within Launchrock, you
have detailed analytics on the number of referrals each email brings which can
help you identify the top influences. These influencers can then be contacted
via email and thanked personally for their help in spreading your promotion
which adds a very nice personal touch to your promotion.
by tracy uhodioha | Feb 8, 2019 | SEO Basics
7. Ensure Update on Your Website at Least Once Per Week
Your website is your first point of contact to the world,
therefore, update it at least once a week to push content to your visitors. How
effective is updating your site once per week? To know, check out your website
statistics. Every week you’re going to have a possible number of:
New visitors
Returning visitors
Time on the site
If you update your site once a week, you are sending a new message
to the number of new visitors and returning visitors every week. These are
users that are more likely to talk, like, share, and engage with your
organization should they can connect with your cause on a regular basis.
You can boost your rankings in the results by regularly adding
fresh content to your e-commerce site in the form of blog posts or customer
product reviews.
Your home page banner is the first thing people see when visiting
your site, so start there. Add a new image, headline and link to a page on your
website, blog, event, donation form, service, product, etc. Keep it fresh!
Research has shown that large images increase click-through rates and
emotionally connect users with your organization compared to small, cluttered
ones.
8. Take the Information to Your Customers
Business enterprises have a
better understanding of the demographics that they are working towards but the
need of the hour is to create a perfect profile of a customer who would avail
the product or service that is being provided. A customer profile is a great
way for a company to gauge the needs of the customer. The profile must include
a customer’s likes, dislikes, family background and other important aspects.
It’s rare for customers to visit an online store every single day,
so if you’ve got news to share about product launches or special deals, don’t
be shy. It’s easy to keep your customers up-to-date using tools like MailChimp
to send targeted campaigns based on your customer profiling and order histories
from your e-commerce platform.
The bottom line is NOT to assume that just because you have
identified an audience and then determined the best criteria to select and
reach that audience that your work is done. EVERY campaign you’ll run will
teach you how to do a better job in the future. However, you need to be open to
that feedback and be willing to continually tweak that information to optimize
future campaigns resulting in more and more effective results.!
by tracy uhodioha | Feb 1, 2019 | SEO Basics
5.Display Your Employees and Customers on Social Media
Employees
are recognized as people “like me” by your customers. Each employee has their
own unique proficiency and they often bring great ideas to the content creation
table. This is auspicious for social
media. The content is richer, more well-rounded and generally met with much
more engagement. Should your company be filled with employees who genuinely
love your brand, then employee social advocacy is a powerful piece of social
proof.
Why?
Because employees know your customers. They are on the front lines with them
every single day and they speak their language.
A bunch of employees zealous employees, all speaking to customers and
talking up your brand, is a great to form connections.
You should also encourage your customers to engage with your brand by
posting pictures of themselves with your products, participating in contests,
and sharing your content. Keep your audience involved, and they’ll spread your
social media outreach for you.
6. Connect With Customers Using Live Video
Streaming live video is an outstanding way to interact with your audience
in real time. Platforms like Facebook, Twitter, Instagram, and Twitch allow you
to connect with your audience-most importantly, ensure you know where your
audience lives before you choose a platform.
Live videos can be used in various ways, which are as follows:
Live coverage
Real-time news stories
Interviews
Product demonstrations
Q&As
Charity events
Behind-the-scenes videos
Should you’re feeling particularly adventurous, you can also explore
“VIRTUAL REALITY TOUR” (VR) options and engage with your customers in a whole
different way.
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